Design Your Dream Wedding Business in 10 weeks

…NO SERIOUSLY

Forget about crying in your car on the way to your soul sucking job, or gaining the slowest traction possible making a name for yourself as a wedding pro. This 10 week group coaching program will fast track you to knowing what the heck you’re doing in creating a business that supports your life right now, and marketing yourself as the one and only to make their day Pinterest board perfect.

You started your business because you wanted all those things that are clichés for a reason—Life on your terms, a snack break without having to sneak out of a meeting, and being the one in the driver’s seat of your life.

But now you’re stuck wearing all the hats, wondering why you’re not having a good time. And your bank account? Not the balance you’ve been hoping for—at least not yet.

Consider this your permission slip and your instruction manual to go after the couples you want, build the business that supports your lifestyle, and actually know how the eff to get yourself there.

There’ll be laughter, breakthroughs, and maybe a few tears - the good kind! But I’ll help you leave behind the overthinking, overcommitted, and overwhelmed place you’re at for now.

I created a wedding business that makes a steady flow of money, without making my nervous system bananas. And since I’m not the gatekeeping type, I’m about to pull back the curtain on exactly how you can have it too.

FEATURED IN

Know what you don’t need in your life anymore?

  • Not knowing what content really works, and always grinding for your next client

  • Feeling like the worst mom ever, because you’re missing out on yet another family event

  • Settling for less when you want to charge more

  • Knowing the what, but not the how to get out of your rut, and finally grow

  • Angsty feelings in your business. Full stop, forget about ‘em

If Post & Pray worked, you’d be further ahead by now. I’ll show you how to make your next season the champagne popping success you used to be afraid to admit out loud.

Before we build your Roman Empire, I have to tell you this first:

There’s no substitute for hard work

But you don’t have to take the long way there. Instead of making “Strong & Independent” your whole identity, I’ll show you how working together is the shortcut you’re looking for to better clients, more money, and confidence you can’t turn off.

Working the wedding scene can feel like you’re constantly solving problems.

But you know what? It makes you really great at what you do.

I've taken calls at 5:30 on a Friday about a table cloth crisis, and regretfully agreed to move 200 chairs in 20 minutes. Sometimes it felt like all I could do was survive my next wedding - let alone build a whole darn business. 

Once I learned the systems & strategies to run things, and got really comfy with boundaries - everything got easier. All those "emergencies" worked out without me stressing out over it.

Now I teach wedding pros—exactly like you—to build what they want around what they love.

Your business should support your life, not take away from it. And I’m the type who will be your champion when it comes to juggling biz and family, getting *the right amount* of support, and creating that elusive balance - whatever that even means…

Using your skills to design a life you love is out there, I promise.

  • “Piecing things together by myself meant I always felt unsure, wondering if I was really putting my best foot forward. Joining Design Your Dream Wedding Business was the best thing I could have done. I'm surprised and thrilled with how far I've come already! I have confidence in myself and my business practices, because everything I took away from coaching combined for a top tier service for my clients.”

    SARAH | PLANNER

  • “This was the exact guidance I needed to build on my business and find the answers I had been looking for. I’m very excited to be working with more planners and upscale weddings, and launching new offerings and revenue streams.”

    Kellie | Cake Designer

  • “I was worried I wasn’t capable of keeping up with the other high end businesses I see Krista supporting, but I quickly built confidence. And I loved the personal connection and collaborative aspect of the program.”

    Abbey | Planner

  • “Design Your Dream Wedding Business proved I had the right instincts and just needed someone to help me fine tune my business model. I feel great about the changes I made, ready to show up for my business and myself, and how to treat my business like a business, instead of a hobby.”

    Amanda | Planner

  • “Now I have direction, and confidence! I love the momentum I’m building. Coaching is the boost you’ve been waiting for. Build your confidence and communication skills to take those next steps. The additional expert perspective is essential for getting unstuck.”

    Giulia | Florist

Wouldn’t you rather…

Hand in your two weeks’ notice without flinching

Having systems that allow you to be all in when you’re at an event, and free to check out when you’re at home

Stop drooling over your girl-crush wedding pro, wondering how they can do it, while your inquiries are… slow

A consistent sales funnel, so you’re not having those “Oh crap, where’s my next client coming from?” moments

Tears of pride in yourself because you friggin’ did it! Instead of tears of frustration, wondering why things aren’t working

Here’s to the community, control, and confidence you’ll find inside Design Your Dream Wedding Business.

So… What do you get out of Design Your Dream Wedding Business?

Besides rerouting the course of your whole darn life? Plenty.

  • 10 weeks of intimate group coaching where you can depend on highly specific, relevant themes you’ll absolutely want your hands on. Think work/life stability, the clients for YOU, marketing the effective way, sales funnels, and referral-worthy client experience.

  • 5 x 90 minute Zoom group sessions to take in my sales-generating and confidence building strategies, so you’ll walk away knowing how to turn your next buck. And yes, you’ll have the recording after.

  • 2 x audits of your website or sales materials so we can make your superior messaging wildly clear, and call in clients who are excited to pay your price.

  • Templates + Training means I’ve done the hard work for you. We’ll build your layered marketing strategy, and you’ll be getting off easy. Hey hey, productivity!

  • An exclusive community to give you the feedback, clarity and confidence you need to troubleshoot challenges and implement the weekly strategies. This includes support from Krista—and your new biz buddies—to handle those holy s#!t moments when you're doubting yourself hard and searching job ads online.

 This isn’t a fluffy, hypothetical program you’re afraid to get burned by. I believe in real strategy and real results—and that’s exactly what you’re in for.

That’s not all

Did I mention these extras? They’ll give you a bigger boost than your emotional support afternoon latte.

  • 2 courses from my own KJ Study Hall for total clarity on your ideal couples, plus all my hacks for graphic design, social media images, and branded PDFs. 

  • BTL’s Wicked Easy Web Copy Guide, so writing your website copy is as easy as “Show me the template!” You’ll have 70 minutes of video training to walk you through all the things, resources on resources to get the creative juices flowing, SEO best practices, a checklist so that you’re saying everything you need to, the easily editable template where all your creative gold will lay.

  • Ava & The Bee’s G4 Analytics Workshop makes learning Google’s analytics stupid simple, so you’re always in the know about how your website is performing - specific to wedding pros, like you.

  • Sara Does SEO’s 1 hour course, to take the “This is so not my zone of genius” confusion out of being found online.

  • Early bird bonus, choose 1 of 3 Squarespace templates tailored to wedding pros, with a 6-month free trial. Plus 20% off your Squarespace subscription.

Not to flatter myself, but… that’s $700 worth of extra support that I want you to have, to support your industry disrupting business even more. You can thank me when your payment notifications start popping off.

You’re Headed For More Ease, and More Clients. How Ya Gonna Get There?

You like to set things, and forget about them. Off your list and off your mind is how you operate.

Select the pay in full option, and get that much closer to designing your dream wedding business.

Starts at $1495

You’re the cautious, but confident type. You know this is the right move for you, but making it official gives you butterflies! 

Choose between 3 monthly or 5 bi-weekly payments so the next big step in your business doesn’t feel so big to your bank account.

Get started for just $219

Psssst! Hey Wedding Planners!

If an extra 90 minute group call on pricing + packages, a dozen Planner specific resources and templates, and a totally private 1:1 pricing session with me sounds like your idea of a great time, I suggest you also pop the planner track into your cart.

Don’t know who the heck I am?
Well, that’s awkward.

Hey, I’m Krista.

Award-Winning Event Planner, Wedding Business Coach, and Marketing Strategist. 

I launched my wedding planning business in 2012, and the industry has been one hell of a rollercoaster since then. So there’s literally nothing you can throw at me that I haven’t had to navigate myself. 

I won’t lie to you and say that every day is as flawless as the bride’s bouquet. But I’ll look you dead in the eye and assure you that when you know what you’re doing, and you structure it right, you can make a wildly fulfilling career here.

I’ve coached hundreds of wedding pros, dealing with the same hurdles you are. And they come out on the other side loving their lives, confidently charging what used to make them blush, and ready to crush their next event.

Roll up your sleeves, ambitious wedding pro. Let’s bring to life what you’ve caught yourself daydreaming about.

  • “I was spinning my wheels trying to relaunch my business. Even though I was determined to ‘get it right’, I wound up wasting time and money on branding and websites that never fit. When I finally connected with Krista, I knew this was the right step to level up. Now I’m not afraid to increase my rates and book my ideal clients. Krista’s coaching has been the best investment I’ve made so far.”

    Briana | Planner

Group Coaching Testimonials | Design Your Dream Wedding Business | Wedding Planner Course

I felt so much pressure to make my launch perfect. I had big goals, but NO direction to achieve them or create my own structure for success…

I was worried I wasn’t capable of keeping up with the other high end businesses I see Krista supporting, but I quickly built confidence. And I loved the personal connection and collaborative aspect of the program.

Since we worked together everything has changed! My confidence, my sense of direction. So excited about building my website and expanding my design skills… My business is coming to life in a way I never dreamed of!

ABBEY | ZELIE & CO.

On my own I felt lost and overwhelmed. I didn’t know how to connect with my Ideal Client, let alone who that even was. I felt like I was drowning, and this wasn’t fun anymore.

Like always, I wondered if this would be worth it… Already, I’ve seen a drastic change in my business. I am actually so proud and want to show it off to everyone!

I learned even more than I expected in Design Your Dream Wedding Business. This felt like having a friend and mentor walking me through… I’m really excited for the next chapter of my branding and my business. Now it feels like there’s a solid foundation that can build in to the business I’ve pictured, so much sooner.

Invest, invest, invest!!! This feels like the biggest accomplishment. If you feel like you’re drowning now, you’ll feel on top of the world after you work with Krista.

JAYCIE | CACTUS BLOOM WEDDING & EVENTS

Growing my business felt overwhelming, like I had no time to do anything beyond client-focused tasks. If I was going to take time away from my family, I wanted it to be for the right clients. As an overthinker, I was hard to make decisions and gain momentum.

Design Your Dream Wedding Business proved I had the right instincts and just needed someone to help me fine tune my business model. I feel great about the changes I made, ready to show up for my business and myself, and how to treat my business like a business, instead of a hobby...

I’m clear on what I don’t want no matter what. My family time is important to me and doing work with clients who respect my profession. Anything that doesn’t allow me to be the present parent I want to be, is not going to cut it. And any client who shows that they don’t value my expertise and what I bring to the table, is not going to be the right fit.

AMANDA | AMANDA SIMPLICE EVENTS

While I was so proud of the business I had built, I felt like it was time to invest in myself and upgrade the way I was running it.

I wanted to streamline my processes on the back end and ensure that my business was running as smoothly as possible, to allow me to focus on my client work…

I knew I was going to get lots of great knowledge, but I was surprised at how many templates and resources Krista offered our group. From tricky email responses to contract samples, I've left the program with so much at my fingertips. The biggest improvement is how I feel. I know I have the tools to make my business work for me and my family.

VIVIAN | VIVIAN LYTTLE EVENTS

When it came to growing my business I felt incredibly overwhelmed. Feeling stuck in my processes and struggling to find my voice. I really wanted more structure… Getting on the right track all by myself was brutal.

I feel so much more confident in the services I’m offering. Streamlining my routines allows more time for business, beyond client tasks, and life. There’s more to do when it comes to branding, website, marketing, etc. but I trust the process and I have the resources to get me there. Krista has changed the way I view my business. Her coaching has given me the blueprint to make the changes necessary to reach my goals. Each session was the boost I had been looking for!

LAURA J | TIGER LILY CELEBRATIONS

I signed up for all the free trainings and templates out there but I felt like I was running around like a chicken with my head cut off. None of it was helping me move my business forward.

With Krista’s help I realized I needed to elevate my branding to match my level of experience. Having input through the rebranding process was essential.

Since Design Your Dream Wedding Business I have direction, and my priorities are in order. Truthfully, I didn't think I would like having a coach. By the end of the program I didn't know what I'd do without you and your support. Your gentle pushing and encouragement was exactly what I needed.

DIANE | DIANE DAVIDSON WEDDINGS

I didn't need another rundown on what wedding planning was; instead, I needed guidance on the intricate workings of running this business.

This program never felt like a stuffy lecture—more like a collaborative friendship. Which helped me retain what I learned better than any of my previous courses. I was blown away by the wealth of knowledge Krista shared. This course went beyond the basics of "get a business license, insurance, website, and contract, and off you go!" It delved deep into every aspect. The detailed breakdown of each resource provided was like a breath of fresh air, surpassing my expectations and greatly expanding my understanding.

LAURA | FRANKIE & MAGS

Group coaching was essential to launching my business smoothly. Especially with a new website I can maintain myself.

I feel ready to serve my clients, and more importantly to run the business behind the scenes as well. Krista’s templates were an incredible head start, along with her help and guidance to package my services and what to charge without all the guilt and confusion.

PATRICIA | HEARTSPUN WEDDINGS & EVENTS

After five years in business I was feeling uninspired, overwhelmed, and like I was about to quit and start waitressing again! Resetting on my own felt almost impossible.

I picked up so many tidbits along the way, particularly oriented to the planning process. Coaching and one-on-one time with Krista was the mirror I needed to see what I was doing that did and didn’t click. Now I’m more aware of my business foundation and the inner workings, along with what I need and want to do for my goals in the future. It was a reminder, and the permission I needed, to get out of the headspace of constantly serving clients, and work on my business too.

GIANNA | WEST EVENT CO.

After certification, I wondered how I could pass from theory to practice? In other words: where do I start? Of course I was reading article after article, and following what advice I could find from established wedding planners.

With information overload I struggled to find my way and take practical next steps. Thankfully a fellow WPIC member referred me to Krista. Her knowledge of the industry is huge, and she knows what starting a business from scratch really means. The excitement, the challenges, and above all the fears! Throughout all these situations and feelings, Krista guided me and kept me on-track.

TIZIANA | FOREVER EVENTS

The most important change was Identifying my ideal clients, being genuinely myself in my business but representing that at a higher level. Now I feel really comfortable and intentional with my new pricing and plans for the future.

The boost in confidence is key! Everything feels so much more polished and clear as I walk my team through each process. I have incredible pride when I talk about my business now, compared to before when it felt like a “cute hobby" business.

NICOLE | INTENDED WEDDINGS & EVENTS

Figuring things out on my own, as I went, was exhausting. I was craving feedback and guidance. Since completing group coaching, I have my confidence back. I have practical knowledge, templates, tools, and examples to follow.

I'm in a much better place to grow and perfect my business and routines. I know what works, and what doesn't, and I feel like I can focus on the important things now rather than struggling through a bunch of unknowns.

MACKENZIE | PRIMROSE EVENTS

I felt like I was spinning my wheels to relaunch my business. Even though I was determined to ‘get it right’, I wound up wasting precious time and money on branding and websites that never fit… When I finally connected with Krista, I knew this was the right step for me and my business to level up.

Now I have confidence! I’m confident in myself, my work and my business. I can change my rates and book my ideal clients. I have so many tools and resources to use. Krista’s coaching has 1000% set me up for success, for years to come. The best investment I’ve made so far.

BRIANNA | ELE & CO.

It was obvious Design Your Dream Wedding Business was exactly what I needed.

With Krista’s coaching, I found clarity on where to invest my time and effort. I have new confidence in myself as a wedding planner and business owner, and focus to continue growing my wedding planning business.

SARAH | SARAH MEGAN PLANNING & EVENTS

I loved how honest Krista was as she shared solutions to make everything better. She was patient, understanding, and the best cheerleader I could ask for. I loved the program!

Since group coaching I’ve elevated my brand and I’m on the right path to work with my ideal clients. I know my worth, and I know how and when to say ‘no’. Business has improved tremendously!

PRISCILLA | EVENTS BY MOI

I was excited and ready to see growth in my business, but the magnitude of the task to overhaul things was overwhelming. I was constantly making seemingly small investments and getting small results.

Krista has a tremendous amount of experience in the wedding industry, as an entrepreneur and a Mom Boss—she's not a one-trick pony. Which means that she offers coaching with more insight and a better understanding of how all of these things work together.

Now I get up each day excited to reclaim the business I dreamed of, with Krista's voice guiding and cheering me on. As we move into fall and the weddings slow down, I have carefully mapped out a plan to re-launch my brand.

SARAH | DAY BY DESIGN

Before coaching I had no idea how to prequalify leads, or who my ideal client was. I was taking any work that came my way. As a result I was overworked and underpaid.

In Design Your Dream Wedding Business I was amazed at just how much we were able to cover in such a short time, and the depth of Krista’s knowledge and expertise. There was literally nothing that I asked that she hadn’t experienced herself or had an answer and strategy for.

DORA | PEACHES ‘N CREAM WEDDINGS

I wanted to skip all of that stressful trial and error when it came to adding planning and design. With Krista’s help, I got right to it, with a smooth and simple plan to book and serve those clients easily.

I really trust Krista’s knowledge. In the group setting, I really enjoyed listening to other planners at various stages of their business journey. It was insightful to hear different perspectives.

Things are seamless and we’ve already found our stride with the process; from inquiry, to booking, to planning. Don’t wait, just do it! It’s worth every penny and more!

TASCHA | KENDON DESIGN CO.

My biggest concern when starting my business was the actual running of the business… Piecing things together by myself meant I always felt unsure, wondering if I was really putting my best foot forward.

Booking "Design Your Dream Wedding Business" was the best thing I could have done. I'm surprised and thrilled with how far I've come already! … Now that I've completed the program and launched my business I feel this huge weight off my shoulders. I feel confident in myself and my business practices.

I'm relieved that the knowledge, tools, and templates I took away from coaching combine for a top tier service for my clients. I'm on the path to success.

SARAH | WATERLILY WEDDING CO.

Everything I learned in three months of group coaching would have taken me forever by myself. The price and time invested were well worth it.

Now I feel less like I’m spinning my wheels and finally getting more accomplished in the same amount of time. With Krista’s help, I’ve made huge leaps in my branding—now that I understand why it’s so important—and I know what to invest in to portray the right look online and to potential clients. I’m thrilled with my evolving brand. Just sign up! The investment is 100% worth it.

JESSICA | PLUM STREAM EVENTS

Without a coach, a team, or anyone to hold you accountable, you’ll always find other tasks to tackle. Continually missing the real work to scale your business.

I appreciated the group setting, along with direct insight and strategy from Krista. It was refreshing to talk about a hiccup at a wedding or a difficult client situation with the group, and have more than one source of advice for how to navigate. Often my peers were experiencing the same issues.

Organizing a business—after running it for four years—is an overwhelming and daunting task. I have systems now! Things make sense.

MICHELLE | MO & CO

WHAT YOU’RE WONDERING

  • If you’re a wedding vendor, then you’re in the right place. Some of our students have been floral designers, stationery designers, and cake designers, and they’ve seen major success through this program. The wedding industry has SO much to offer, and if that’s where you find yourself, let’s take your business to the next level.

  • Nobody likes joining a group full of promises, only to fight just to get a word in. I curate things so it feels small and approachable, and you’re given every opportunity to gain as much as possible from everything I throw at you. That means I intentionally cap each round at about 15 people.

  • Being left to your own devices isn’t in our vocabulary. I record each group call and give you access to it within 24 hours - with all the supporting assets you’ll need. Even if you miss the call, you won’t be missing out.

  • Ohh boy, I hear you! As a mama and Wedding Business Coach, the old “We all have 24 hours in a day” saying really steams my clams. The tough love part of my coaching wants to remind you that if you don’t make yourself - and your business! - a priority, something will always steal that time. I mean, if you don’t do it now, where will you be in 6 months, or next season? Still wishing things were different? You have too much potential for that, wedding pro.


    This program is packed with all sorts of resources you can continually look back on, bi-weekly group sessions, and my continuous guidance & input for the whole 10 weeks. There’s so much growth here, and I can’t wait to help you through it.

  • If you’d rather be the only one in the room, choose from 1:1 Coaching, Mini Consults, or VIP Weeks. For my go-getters in the room, you could also snag the early bird bonus as part of your Design Your Dream Wedding Business registration. You’ll have my eyes and expertise on your stuff, as I scour everywhere you’re attracting clients and give you money-making feedback.

Time for your side hustle to become your main event.

No more expensive hobby business.

  • “Since group coaching I’ve elevated my brand and I’m on the right path to work with my ideal clients. I know my worth, and I know how and when to say ‘no’. Business has improved tremendously!”

    Priscilla | Planner

  • “Krista was so easy to connect with, gets all the struggles of being an entrepreneur, mom, wife, friend...the many hats we wear as women. She was clear and gentle in her approach and so validating and supportive.”

    Andreea | Florist

  • “Investing in coaching was my kick in the butt to make real progress. Working with Krista brought on so much more motivation than I expected. Once I had the direction I needed, I could run with it and actually start making impactful changes.”

    Gillian | Stationery Designer

  • “While I love all of the clients who have trusted me with their wedding days, I felt like I wasn’t attracting the couples for my next chapter... I was not looking for copy and paste. This was surprisingly easy! Clear, small, manageable tasks. To get things to the point I wanted, without feeling overwhelming.”

    Jessica | Planner & Florist

Actually like your business, and the life you’re creating.

Say “Eff yeah!” to more confidence, clients, and control. Your future’s looking bright.