FEATURED IN
Business coaching and online education to help you launch or grow a profitable, sustainable wedding business that fits your lifestyle.
But the butterflies soon fade when your revenue doesn’t reflect the hours you put in—the competition is only getting thicker—and you feel guilty about working around the clock on your “side hustle” or slacking on your childcare “shifts” one day and not being committed enough to your business the next. Been there, done that!
You don’t have to do business alone, friend.
My goal is to share my decades of industry experience and hard-won knowledge with you, so you have a clear plan for taking your wedding business to that next level you’re pining for without working 80 weddings a year.
It’s easy to fall in love with the wedding industry and get weak-kneed over the opportunity to build a creative livelihood, be your own boss, and break for snacks whenever you want...
Who do I work with?
Ambitious wedding pros and event venues like you who are ready to…
Start a wedding business with confidence, prepare to take your wedding business full-time with your sanity intact, or grow a more profitable and sustainable wedding business.
Stop spending all hours working IN your business and get clear on your bigger growth strategy, so all you have to do to create the results you want is follow your plan.
Design seamless processes that support your client-focused approach without wasting your money on fancy, complex software that isn’t required (yet or ever) and has a sucky ROI.
Audit your packages and pricing, so you can create offers that better suit your ideal client and desired lifestyle, especially when you need to work around nap times and childcare schedules.
Create a personalized marketing strategy that attracts more ideal clients, repels price-shoppers, and stands out from the boring portfolio-pushing all your samsie competitors focus on.
And you want to learn from someone who…
Has over two decades of wedding industry experience and will snap you out of that romantic idealism (with love!) to offer a realistic perspective of the unique challenges you need to be prepared for.
Promotes organic marketing, built an 80k+ Pinterest following without any ad spend, and believes that you’ve got to show your personality (not just your work) to attract the clients you want most.
Knows all about the struggles of bouncing between boss life and mom life—and is out to prove that doing it all isn’t about doing it all a) perfectly or b) on your own.
Thinks “everyone has the same 24 hours” and cookie-cutter business advice is total BS, because we all have different goals, strengths, and circumstances we’re working with.
Encourages you to build your business around your lifestyle, not the other way around.
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“Launching was a dream and with Krista's guidance and input made it a reality in just a few months. I'm on the path to success now, instead of riding solo on the struggle bus.”
SARAH | WATERLILY WEDDING CO.
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“Since group coaching I’ve elevated my brand and I’m on the right path to work with my ideal clients. I know my worth, and I know how and when to say ‘no’. Business has improved tremendously!”
Priscilla | Events By Moi
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“My entire outlook on operating my business and being a mom has changed... Now I feel empowered to make the right decisions for myself, my family and my business.”
Sonia | Solau Weddings & Events
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“I absolutely love Krista! Her coaching has shown me my worth... She challenges you, holds you accountable and inspires you all in the same breath.”
Emma | Elm & Peony Events
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“Now I feel prepared to take my wedding business full-time because Krista helped me clarify my priorities and map out a marketing plan for booking more clients without working 14-hour days.”
Lindsay | LQ Events
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“Finally! I’m bookings the weddings I had hoped for, with my Ideal Clients, and working with wedding pros I’ve always dreamt about. Krista got me out of my comfort zone and gave me confidence again.”
Lindsay | Lindsay Plank Events
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“Design Your Dream Wedding Business program was a gamechanger. It made launching my wedding planning business so much simpler, less stressful, and I found success quickly.”
Sonia | Solau Weddings & Events
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“I’ve learned when to look at things from a client’s perspective, and get out of my own way. Now I have confidence in my skills as a business owner, planner, and designer.”
Lynkahn | Matrimony Events
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“Not only have I been able to raise my rates—in fact, they’ve almost doubled— I can’t wait to design for my new clients. I love this new place of confidence and comfort in my business!”
Lindsay | Lindsay Plank Events
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“I’ve booked several of my ideal clients, and I know how to attract them in the future... I’m confident in myself, my work and my business. I can change my rates and book my ideal clients. I have so many tools and resources to use.”
BRIANNA | ELE & CO.
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“I was always putting my business on the back burner, fully focused on serving clients first. I had no idea where to start to revamp my wedding planning business. But as soon as we had our first session, I knew I was in great hands.”
CLAUDIA | CLAUDIA & CO.
HERE’S HOW I CAN HELP YOU
Make growing your wedding business less stressful:
Mini Consult
Pick My Brain
In your private coaching session we can cover just about anything. Looking for an audit of your packages and pricing, need help narrowing down your ideal client, or want to brainstorm a 90-day social media strategy together? These mini consults give you an opportunity to tap into my expertise and get a quick win.
Investment: Book one 90-minute virtual consult for only $299 or 3 for $799 (+ applicable taxes).
SIGNATURE PROGRAM
Design Your Dream Wedding Business
Ready to team up for 3 to 6 months to design a wedding business that fits your lifestyle? We’ll tackle how you can be better equipped to say bye to those red-flaggers, build a marketing plan that doesn’t require you to spend your life on social media, and get your business processes streamlined so you can save wads of time. Start working smarter, not harder!
Small group coaching
Signature Program: DYDWB
I’ve tailored my signature program, Design Your Dream Wedding Business, specifically for wedding planners. Same amazing content and resources—with a collaborative and supportive community built-in. Whether you’re an aspiring wedding planner who wants to set yourself up for success from day one or you’re established and you want to run your wedding business with less stress, I’m here to help you get the clarity, mentorship, and expertise you need to take your wedding business to the next level.
Feeling stuck?
Learn online anytime, anywhere
If you’re a DIY-er and you’re ready to take your wedding business to the next level, I’ve got some fun digital downloads, resources, and courses to help you save time and look more professional.
