Feeling the pressure to launch “perfectly”, Abbey was stuck in a cycle of panic and self doubt. With group coaching she defined her style and the roadmap to success on her terms:
I felt so much pressure to make my launch perfect. I had big goals, but NO direction to achieve them or create my own structure for success…
I was worried I wasn’t capable of keeping up with the other high end businesses I see Krista supporting, but I quickly built confidence. And I loved the personal connection and collaborative aspect of the program.
Since we worked together everything has changed! My confidence, my sense of direction. So excited about building my website and expanding my design skills… My business is coming to life in a way I never dreamed of!
ABBEY | ZELIE & CO.
Going alone, Jaycie felt like she was drowning. In DYDWB she built a business she’s proud of:
On my own I felt lost and overwhelmed. I didn’t know how to connect with my Ideal Client, let alone who that even was. I felt like I was drowning, and this wasn’t fun anymore.
Like always, I wondered if this would be worth it… Already, I’ve seen a drastic change in my business. I am actually so proud and want to show it off to everyone!
I learned even more than I expected in Design Your Dream Wedding Business. This felt like having a friend and mentor walking me through… I’m really excited for the next chapter of my branding and my business. Now it feels like there’s a solid foundation that can build in to the business I’ve pictured, so much sooner.
Invest, invest, invest!!! This feels like the biggest accomplishment. If you feel like you’re drowning now, you’ll feel on top of the world after you work with Krista.
JAYCIE | CACTUS BLOOM WEDDING & EVENTS
Amanda learned to trust her instincts and focus on building her business in a way that suited her personal and professional goals:
Growing my business felt overwhelming, like I had no time to do anything beyond client-focused tasks. If I was going to take time away from my family, I wanted it to be for the right clients. As an overthinker, I was hard to make decisions and gain momentum.
Design Your Dream Wedding Business proved I had the right instincts and just needed someone to help me fine tune my business model. I feel great about the changes I made, ready to show up for my business and myself, and how to treat my business like a business, instead of a hobby...
I’m clear on what I don’t want no matter what. My family time is important to me and doing work with clients who respect my profession. Anything that doesn’t allow me to be the present parent I want to be, is not going to cut it. And any client who shows that they don’t value my expertise and what I bring to the table, is not going to be the right fit.
AMANDA | AMANDA SIMPLICE EVENTS
Vivian strengthened her systems, to match an already gorgeous portfolio, and built confidence for her next chapter:
While I was so proud of the business I had built, I felt like it was time to invest in myself and upgrade the way I was running it.
I wanted to streamline my processes on the back end and ensure that my business was running as smoothly as possible, to allow me to focus on my client work…
I knew I was going to get lots of great knowledge, but I was surprised at how many templates and resources Krista offered our group. From tricky email responses to contract samples, I've left the program with so much at my fingertips. The biggest improvement is how I feel. I know I have the tools to make my business work for me and my family.
VIVIAN | VIVIAN LYTTLE EVENTS
Laura dug deep to refresh her goals and found a roadmap to elevate her business:
When it came to growing my business I felt incredibly overwhelmed. Feeling stuck in my processes and struggling to find my voice. I really wanted more structure… Getting on the right track all by myself was brutal.
I feel so much more confident in the services I’m offering. Streamlining my routines allows more time for business, beyond client tasks, and life. There’s more to do when it comes to branding, website, marketing, etc. but I trust the process and I have the resources to get me there. Krista has changed the way I view my business. Her coaching has given me the blueprint to make the changes necessary to reach my goals. Each session was the boost I had been looking for!
LAURA J | TIGER LILY CELEBRATIONS
When referrals slowed down, Diane found simple marketing strategies and reprioritized:
I signed up for all the free trainings and templates out there but I felt like I was running around like a chicken with my head cut off. None of it was helping me move my business forward.
With Krista’s help I realized I needed to elevate my branding to match my level of experience. Having input through the rebranding process was essential.
Since Design Your Dream Wedding Business I have direction, and my priorities are in order. Truthfully, I didn't think I would like having a coach. By the end of the program I didn't know what I'd do without you and your support. Your gentle pushing and encouragement was exactly what I needed.
DIANE | DIANE DAVIDSON WEDDINGS
Laura K found direction, clarity, and direction for wedding business:
I didn't need another rundown on what wedding planning was; instead, I needed guidance on the intricate workings of running this business.
This program never felt like a stuffy lecture—more like a collaborative friendship. Which helped me retain what I learned better than any of my previous courses. I was blown away by the wealth of knowledge Krista shared. This course went beyond the basics of "get a business license, insurance, website, and contract, and off you go!" It delved deep into every aspect. The detailed breakdown of each resource provided was like a breath of fresh air, surpassing my expectations and greatly expanding my understanding.
LAURA | FRANKIE & MAGS
Patricia launched her new business with essential templates:
Group coaching was essential to launching my business smoothly. Especially with a new website I can maintain myself.
I feel ready to serve my clients, and more importantly to run the business behind the scenes as well. Krista’s templates were an incredible head start, along with her help and guidance to package my services and what to charge without all the guilt and confusion.
PATRICIA | HEARTSPUN WEDDINGS & EVENTS
Gianna got out of overwhelm mode, and re-inspired to work ON her business:
After five years in business I was feeling uninspired, overwhelmed, and like I was about to quit and start waitressing again! Resetting on my own felt almost impossible.
I picked up so many tidbits along the way, particularly oriented to the planning process. Coaching and one-on-one time with Krista was the mirror I needed to see what I was doing that did and didn’t click. Now I’m more aware of my business foundation and the inner workings, along with what I need and want to do for my goals in the future. It was a reminder, and the permission I needed, to get out of the headspace of constantly serving clients, and work on my business too.
GIANNA | WEST EVENT CO.
Tiziana struggled with next steps:
After certification, I wondered how I could pass from theory to practice? In other words: where do I start? Of course I was reading article after article, and following what advice I could find from established wedding planners.
With information overload I struggled to find my way and take practical next steps. Thankfully a fellow WPIC member referred me to Krista. Her knowledge of the industry is huge, and she knows what starting a business from scratch really means. The excitement, the challenges, and above all the fears! Throughout all these situations and feelings, Krista guided me and kept me on-track.
TIZIANA | FOREVER EVENTS
Nicole found pride of ownership and completely rebranded:
The most important change was Identifying my ideal clients, being genuinely myself in my business but representing that at a higher level. Now I feel really comfortable and intentional with my new pricing and plans for the future.
The boost in confidence is key! Everything feels so much more polished and clear as I walk my team through each process. I have incredible pride when I talk about my business now, compared to before when it felt like a “cute hobby" business.
NICOLE | INTENDED WEDDINGS & EVENTS
Mackenzie said goodbye to burnout, and hello to simplicity:
Figuring things out on my own, as I went, was exhausting. I was craving feedback and guidance. Since completing group coaching, I have my confidence back. I have practical knowledge, templates, tools, and examples to follow.
I'm in a much better place to grow and perfect my business and routines. I know what works, and what doesn't, and I feel like I can focus on the important things now rather than struggling through a bunch of unknowns.
MACKENZIE | PRIMROSE EVENTS
Brianna built confidence and a brand she loves:
I felt like I was spinning my wheels to relaunch my business. Even though I was determined to ‘get it right’, I wound up wasting precious time and money on branding and websites that never fit… When I finally connected with Krista, I knew this was the right step for me and my business to level up.
Now I have confidence! I’m confident in myself, my work and my business. I can change my rates and book my ideal clients. I have so many tools and resources to use. Krista’s coaching has 1000% set me up for success, for years to come. The best investment I’ve made so far.
BRIANNA | ELE & CO.
Sarah got unstuck and found structure and time-savings:
It was obvious Design Your Dream Wedding Business was exactly what I needed.
With Krista’s coaching, I found clarity on where to invest my time and effort. I have new confidence in myself as a wedding planner and business owner, and focus to continue growing my wedding planning business.
SARAH | SARAH MEGAN PLANNING & EVENTS
Priscilla elevated her brand and business:
I loved how honest Krista was as she shared solutions to make everything better. She was patient, understanding, and the best cheerleader I could ask for. I loved the program!
Since group coaching I’ve elevated my brand and I’m on the right path to work with my ideal clients. I know my worth, and I know how and when to say ‘no’. Business has improved tremendously!
PRISCILLA | EVENTS BY MOI
Sarah prioritized herself for a change:
I was excited and ready to see growth in my business, but the magnitude of the task to overhaul things was overwhelming. I was constantly making seemingly small investments and getting small results.
Krista has a tremendous amount of experience in the wedding industry, as an entrepreneur and a Mom Boss—she's not a one-trick pony. Which means that she offers coaching with more insight and a better understanding of how all of these things work together.
Now I get up each day excited to reclaim the business I dreamed of, with Krista's voice guiding and cheering me on. As we move into fall and the weddings slow down, I have carefully mapped out a plan to re-launch my brand.
SARAH | DAY BY DESIGN
Dora ditched impostor syndrome and overwhelm:
Before coaching I had no idea how to prequalify leads, or who my ideal client was. I was taking any work that came my way. As a result I was overworked and underpaid.
In Design Your Dream Wedding Business I was amazed at just how much we were able to cover in such a short time, and the depth of Krista’s knowledge and expertise. There was literally nothing that I asked that she hadn’t experienced herself or had an answer and strategy for.
DORA | PEACHES ‘N CREAM WEDDINGS
Tascha launched new services simply and successfully:
I wanted to skip all of that stressful trial and error when it came to adding planning and design. With Krista’s help, I got right to it, with a smooth and simple plan to book and serve those clients easily.
I really trust Krista’s knowledge. In the group setting, I really enjoyed listening to other planners at various stages of their business journey. It was insightful to hear different perspectives.
Things are seamless and we’ve already found our stride with the process; from inquiry, to booking, to planning. Don’t wait, just do it! It’s worth every penny and more!
TASCHA | KENDON DESIGN CO.
Sarah said goodbye to the struggle bus and launched with confidence:
My biggest concern when starting my business was the actual running of the business… Piecing things together by myself meant I always felt unsure, wondering if I was really putting my best foot forward.
Booking "Design Your Dream Wedding Business" was the best thing I could have done. I'm surprised and thrilled with how far I've come already! … Now that I've completed the program and launched my business I feel this huge weight off my shoulders. I feel confident in myself and my business practices.
I'm relieved that the knowledge, tools, and templates I took away from coaching combine for a top tier service for my clients. I'm on the path to success.
SARAH | WATERLILY WEDDING CO.
